Orison Screens is building a precision-targeted digital advertising network inside London's 15,000 black cabs — reaching millions of passengers with the right message, at the right place, at the right time.
The UK Out-of-Home advertising market is booming, yet London's most intimate, high-dwell-time environment remains almost entirely undigitised. Orison Screens is here to change that.
Premium 13.3-inch displays professionally installed in London's black cabs — bright, sharp, and positioned for maximum passenger engagement.
GPS-powered location intelligence delivers the right ad to the right passenger based on real-time route, time of day, and geographic context.
Full programmatic integration with real-time analytics, impression tracking, and campaign performance dashboards — proof that every penny works harder.
Orison's proprietary platform combines programmatic ad serving with GPS intelligence to create London's most targeted out-of-home advertising channel.
Seamless integration with major DSPs and SSPs. Brands book, bid, and optimise campaigns through their existing programmatic workflows — zero friction.
Target by borough, postcode, landmark, or custom geofence. Serve restaurant ads near Soho, luxury brands passing Harrods, or fintech near Canary Wharf.
Live dashboards tracking impressions, dwell time, geographic heatmaps, and campaign performance. Transparent, auditable, data-driven.
Serve different creatives based on time of day, weather, route, or live triggers. Morning coffee ads at 7 AM, cocktail bars at 7 PM — automatically.
Black cabs are the circulatory system of London. They reach every borough, every landmark, every postcode — carrying high-value passengers through the world's greatest city.
London's black cab fleet services over 1.5 million individual passenger journeys every month.
Passengers are a captive audience for an average of 20 minutes — 40x longer than a billboard glance.
Black cab passengers skew heavily towards affluent professionals, tourists, and business travellers — premium demographics.
Black cabs operate around the clock. Morning commuters, afternoon shoppers, evening diners, late-night travellers.
Reach London's most valuable audiences in an environment with zero distractions, zero ad blockers, and 100% share of attention.
No scrolling past. No skipping. No ad blockers. A 13.3-inch screen, arm's length away, for the entire journey.
Serve ads based on real-time GPS location. Target by postcode, neighbourhood, landmark, or custom geofence radius.
Buy through your existing DSP. Orison integrates seamlessly into programmatic DOOH workflows and media plans.
Real-time reporting on impressions, dwell time, geographic reach, and campaign performance. Every metric, verifiable.
Full HD video, animations, dynamic creatives — bring campaigns to life on a screen designed for visual impact.
Your ad appears alone in a premium, curated context. No competing inventory, no inappropriate content adjacency.
The convergence of several market forces creates a unique window of opportunity for Orison Screens to establish a dominant position.
Digital Out-of-Home is growing at 10%+ year-on-year, outpacing every other traditional media format. Brands are shifting budgets from static to digital.
The infrastructure to buy, serve, and measure DOOH programmatically now exists at scale — enabling Orison to plug into billions in existing demand.
The shift to electric LEVC vehicles creates a natural upgrade cycle. Fleet operators are actively seeking new revenue streams and technology partnerships.
There is no scaled, programmatic, GPS-targeted in-cab advertising network in London today. Orison is building it.
We partner directly with London's black cab drivers and fleet operators. You drive, we handle the rest — and you earn a meaningful new income stream.
London's black cabs are more than transport — they're a cultural institution. Over 300 years of heritage, trusted by millions, woven into the fabric of the city.
Orison Screens respects that heritage while bringing it into the digital age. We're building the advertising network that London's cabs — and London's brands — deserve: intelligent, beautiful, measurable, and impactful.
The right message, to the right person, in the right place.
Every impression tracked. Every metric verifiable. Full accountability.
Success shared with every driver, every advertiser, every stakeholder.
Whether you're an investor, an advertiser, a fleet operator, or a cab driver — we'd love to hear from you.
For investment-related discussions, please reach out directly
jack@orisonscreens.com