Pre-launch · London · Cabs on the road end of Q4 2026
Advertising inside London's black cabs.
A silent 13.3-inch screen at arm's length in the back of the cab, playing for the length of the journey and targeted by where the cab actually is.
- 13.3″Full HD passenger-facing display
- GPSEvery play location-stamped
- SilentNo audio, no camera, no microphone
- LondonAll 32 boroughs, 24 hours
- Q4 2026First cabs on the road
How it works · worked example
One fare across five postcodes. The screen keeps up.
The screen knows where the cab is. As the journey crosses from Mayfair into Soho, into the City, the creative changes with it, and every play is written to a log with a time and a position.
- TargetingCreative is chosen by where the cab is, not by the slot it was booked into.
- FrequencyOne passenger, one fare, several messages, each one relevant to the street outside.
- ProofEvery play written with a time, a zone and a duration, and returned to the advertiser.
Proof of play
For advertisers and agencies
The whole journey, not a passing glance.
Roadside digital gets a glance from the pavement. An in-cab screen runs full-motion video for the length of the journey, and reports back what played, where, and when.
Formats
A twelve-second full-screen slot. Video or static, and journey takeovers. Silent, so the creative has to carry itself without a voiceover.
Targeting
By borough, postcode, or a geofence you draw. By daypart and day of week. The creative changes as the cab crosses from the City into Shoreditch.
Buying
Direct, on an insertion order, dealt with by us. You pick the zones, the dayparts and the run dates, and we confirm the share of voice against what is already booked.
Proof
A play log for every impression with time and GPS position. The screen runs between meter on and meter off, so nothing is ever counted with an empty cab.
The screen
Fitted into the seat, not stuck onto it.
Rideshare screens are tablets clipped to a headrest. Ours is built into the tip-up seat back and wired to the vehicle, so there is nothing for a passenger to knock, nothing for a driver to store at the end of a shift, and nothing that looks like an afterthought.
| Display | 13.3-inch, 1920 × 1080, 16:9 |
|---|---|
| Mounting | Integrated into the tip-up seat back, angled to the rear bench |
| Slot | 12 seconds, full screen |
| Playback | Full-motion video, silent. No audio hardware |
| Location | GPS, logged per play |
| Runs when | Between meter on and meter off |
| Connectivity | 4G, content cached on device, plays without signal |
| Passenger content | News, weather and editorial alongside the advertising |
| Vehicles | LEVC TX |
For passengers and fleet partners
What it is like to ride with one.
A screen in a licensed taxi has to work for the person sitting in front of it, not only for the advertiser. Here is exactly what the unit does and does not do.
It makes no sound
There is no audio. Nothing plays out loud, there is nothing for a passenger to turn down and nothing for a driver to argue about. The screen is silent for the whole journey.
No camera, no microphone
The unit has neither. It knows the cab's position and whether the meter is running. It knows nothing about the passenger, and there is nothing on board that could.
It is not only advertising
The screen carries news, weather and editorial alongside the campaigns, so a passenger has something worth looking at rather than a loop of ads.
It runs with the meter
The screen wakes when the meter starts and stops when it stops. An empty cab is a dark screen.
The vehicle
Fitted into the existing tip-up seat back with no permanent modification to the vehicle, clear of the driver's sightlines and the partition.
The audience
Who is in the back seat.
About Orison
Small, London, and honest about where we are.
Orison Screens is a pre-launch company building a passenger-facing screen network for London's black cabs. The first cabs go on the road at the end of Q4 2026, and we are selling the first campaigns to run on them now. We publish what we can measure and nothing we cannot.
Contact
Talk to us.
Media pack, pilot campaigns, fleet partnerships or investment. One form, answered by a person.